If no one knows that your product or service exists, how can they buy it? Awareness is the first principle in marketing. Our SCORE mentors will take you through the other basics of marketing by helping you determine your best target audience, what marketing disciplines should be used and suggested budget to reach this audience. Should you place paid advertising, create a web site and drive traffic to it, send out email blasts, create videos or seminars, or engage in social media like Facebook or LinkedIn, and others?